Infiniment Coty Paris, the new fragrance collection launching in 2024, is the brainchild of Coty’s CEO Sue Nabi and her Orveda co-founder Nicolas Vu, who crafted the fragrances as an ode to self-expression. Upping the ante of Halston by twofold, Infiniment Coty Paris’ packaging was designed to never be discarded, inspiring environmentally-conscious consumers to refill their scents. In a patent-pending practice the brand dubs “artcycling,” the perfume’s packaging is also stackable, allowing bottles to be assembled as quasi-glass canvases and transform into artwork. To commemorate the brand’s highly-anticipated launch, Nabi and Vu enlisted the artists from 1-54, the international art fair dedicated to African art, to reimagine their own adaptations using the multifaceted bottle. As you can imagine, the possibilities were infinite.
[...]Muriu : My work is heavily influenced by objects, so just the challenge of taking this object that we know in just one context and turning it into art, which is not naturally where you go when you see a perfume bottle. It was a very exciting exercise for me. It really pushed and challenged just how I viewed an object like a bottle.
[...]Vidal : I like to assemble things, so it was not really difficult for me. I like the unity to have unity. It’s silk screen, like Warhol. So this would be really close to the exercise [of my work] with the perfume. Knowing that I would be working with the rectangle [shape] and it [became] a really, really, really easy job to do because it was all these different units that I love and to have in my work, too.
Article by By Mitchell Nugent
30 Nov 2023
